We know the way
A good and well-known brand is a very important marketing issue. The Delta Brand positioning is clear and consistent.
The approach (how) is moving from existing ground (it’s business as usual), via cross over (its unusual but fresh!) to new ground (it’s business unusual).
The Delta Brand mix will be as follows:
1. Functional Benefits (reasons)
– World Introduction & Launch
– By Internet & Social Media
– Boost, Tracking & Analytics Strategy
– Web Sites & Platform Strategy
2. Emotional Benefits
3. Core Values
– Can do